The Philippines boasts incredible biodiversity, but many of our unique species are facing extinction. That’s why the “Save from Extinction” campaign, a powerful collaboration between SM Supermalls and the Department of Environment and Natural Resources (DENR), is so crucial. And now, with the vital support of BDO Unibank, we can all make a real difference.
SM Supermalls Assistant Vice President for Marketing, Hanna Carrina Sy, delivered the welcome remarks on Friday. She emphasized the event as a heartfelt call to safeguard our native endangered species.
DENR Secretary Maria Antonia Yulo Loyzaga highlighted the critical need to support conservation efforts for the Philippines’ endangered species. She emphasized that the future of these species hinges on our collective actions.
The event brought together key figures to raise awareness and crucial funds for six critically endangered Philippine species: the dugong, Philippine eagle, pawikan (sea turtle), pangolin, Philippine cockatoo, and tamaraw. Distinguished attendees included Manila Bulletin President and Vice Chairman Dr. Emilio C. Yap III, SM Prime Executive Committee Chairman Hans Sy, SM Supermalls President Steven Tan, and SM Supermalls Assistant Vice President for Marketing Hanna Carina Sy, alongside representatives from vital conservation NGOs.
How can you help save our endangered species?
- Purchase campaign merchandise at Kultura, Toy Kingdom, and SM Fashion. A wide selection of items is available, from clothing and accessories to toys.
2. Make a donation through BDO Unibank.
As mentioned by FVP and Head of Branch Experience, Ms. Shakira Yu, BDO Unibank has opened a direct donation channel, making it easier than ever to support the organizations working tirelessly to protect the dugong, Philippine eagle, pawikan (sea turtle), pangolin, Philippine cockatoo, and tamaraw.
Donating is simple and convenient through BDO Unibank’s network. Watch this video to learn more about how to donate.
BDO Unibank understands that conservation requires collective action. Their participation isn’t just about providing a platform for donations; it’s a powerful statement about corporate social responsibility and a commitment to preserving our natural heritage. By partnering with SM Supermalls and DENR, BDO Unibank is amplifying the reach and impact of this critical campaign.
Every peso counts towards protecting these magnificent creatures and their habitats. Let’s work together to ensure these endangered species have a future. Let’s save our wildlife.
Save them, save ourselves, save them from EXTINCTION!
