SM Supermalls in South Luzon is giving you 100 reasons to experience the SM Magic through the biggest and much-anticipated Grand Magical Christmas Parade! 

Now on its 6th year, SM South Luzon’s Grand Magical Christmas Parade is an annual parade of colorful and vibrant holiday icons which has put countless smiles to everyone who visits SM malls either to shop, dine, or to simply enjoy the show. 

This year, SM made it bigger and more magical as they bring 100 Christmas characters to life! 

The grand launch was held at SM City Bacoor last November 18, 2017 where well-loved Christmas icons such as Santa, toy soldiers, princes and princesses, elves, and cuddly teddy bears will mesmerize not just kids but the entire family as well. 

Feel the SMagical holiday vibes with the Grand Magical Christmas Parade of South Luzon! 

Watch the highlight here:

If you missed this spectacular event, you still have a chance to experience SM’s Grand Magical Christmas Parade at the nearest SM South Luzon mall! 

Follow the festivities until the end of December 2017 and bring along your family and friends for a #SMagicalChristmas with SM Supermalls. 

Check out the parade schedule below:

You can watch the parade at 2PM /  4PM and  6PM

My daughter and her friend, Chelsea, are both excited to watch the parade
photo op with one of the characters

oh that’s Santa Claus!

You’re kids must see this!
Let your little ones experience the #SMagicalChristmasAtSMSouthLuzon malls and gift them their happiest moments while enjoying the Grandest Magical Christmas Parade!
See you there!