As the country faces the post-pandemic challenges of rising prices and inflation effects, community supermarket chain WalterMart continue to innovate its retail offering through the UNLI FRESH initiative and activating it in large provinces: Cavite, Batangas, Pampanga, and Bulacan.
Through its collaboration with core trade partner Mayani, the country’s fastest-growing farm-to-table platform with a network of over 139,000 smallholder farmers and fisherfolks, UNFLI FRESH will provide a value-oriented shopping experience to these provincial communities starting with Waltermart Bacoor this August 5 to 7.
“We see this as a pro-active shared step towards making fresh produce and agricultural products more accessible, value-driven, and perhaps most importantly in light of the growing provincial demand, more inclusive to the evolving consumer base beyond the metropolis,” said Lance Villanueva, the Co-Founder and Chief of Fulfillment of Mayani.
Villanueva also pointed out that this builds on the impact partnership momentum WalterMart and Mayani started after jointly activating their Palengke Fresh and Community Pantry network support projects in 2021.
“With the recent earthquake up in the north and the disruption in the agricultural sector, this undertaking could not have come at a more relevant time,” Villanueva adds.
WalterMart will elevate the shopping experience through a dedicated UNLI FRESH grocery pavilion while being compliant with its 5S safe shopping program: Screening, Shield, Sanitation, Social distancing, and Service Heart. The said spot will also be festive in terms of fresh options – a wide assortment that the consumers can fill their bags with for only P399.
“I believe there is no better time to let our provincial shoppes enjoy our UNLIFRESH than now. At WalterMart, it is our mission to elevate our customers’ shopping experience. Because of this we want to give all of our shoppers the chance to enjoy the UNLIFRESH activity that we have initially offered in select Manila stores. Not only does it give value, we believe it also adds fun to the whole shopping mission,” said Len Salita, Vice President for Merchandising and Head of the Fresh Department of WalterMart.
Salita adds that Mayani has been a long-time partner of WalterMart and the common values that they share simply defines the success of this endeavor. “We trust that given Mayani’s strong network, we will be able to deliver the real value of having directly sourced fresh fruits and vegetables within our customers’ reach, and the same time extend the much needed market linkage to our partner farmers.”
Every Friday to Sunday, UNLI FRESH will land in various provincial WalterMart Malls in a caravan style: August 12 to 14 for Tanauan in Batangas, August 19 to 21 for San Fernando in Pampanga, and August 26 to 28 for Sta Maria in Bulacan.